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How I prioritize my to-do lists

Every morning, I sit down and make a list of things to do. I don't prioritize them by how long they'll take. I don't prioritize them by importance. I rank them by how much I hate the idea of doing them. The more I dread something, the higher I put it on my list. I reserve the penthouse, that enviable spot at the very top of my list, for the shittiest, most dreaded thing of all. Then, I work on it first. Here's why: the things we dread are always the hardest and most important. We might say some of the easy things on our lists are important. But that's just us trying to deceive ourselves. We like answering emails, pulling weekly reports, and making phone calls....

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